每天，人会将个人的人格、情感投射到互联网上，我们也同样消费那些在情感基础上创作的社交媒体内容。而 The DoDo，就抓住了这一点心理，毫无包袱地制作这些那动物内容，并且吸引巨大的流量。
We’re witnessing a profound shift in the way people regard animals. They matter more to us now. We think of them less as objects at our disposal, as science increasingly reveals them to be intelligent, emotional, social beings that are not as different from us as we used to think they were.
We’re increasingly committed to learning about them, more interested in understanding and improving our relationships with them, and more passionate about protecting them. The Dodo will channel this shift every day by covering the most important and fascinating stories including photos, videos, Vines, etc. And we want you to join us: Share your stories, your pictures, your media, anything animal-related, and you’ll be part of an unprecedented community for all those who love animals, are concerned about their welfare -- and want to make a difference.