Ecouterre is a website devoted to the future of sustainable fashion design. We’re dedicated to showcasing and supporting designers who not only contemplate cut, form, and drape, but also a garment’s social and environmental impact, from the cultivation of its fibers to its use and disposal. Our ethos: To follow the evolution of the apparel industry toward a more environmentally sound future, as well as facilitate a conversation about why sustainable fashion matters.
In September 2009, Jill Fehrenbacher, founder of sustainable-design website Inhabitat.com, launched Ecouterre to dispel any disparaging stereotypes that still cling to the concept of eco-fashion (hemp ponchos, anyone?), while highlighting innovations in fiber technology that will help pave the way for designers and manufacturers to embrace sustainable materials and processes.
Her goal with Ecouterre is for both designers and consumers to start taking the issue of sustainability in clothing design more seriously. More than simply a laundry list of sustainable clothing and accessories you can buy, Ecouterre’s mission is to inform, inspire, and encourage innovation.