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  • 《菲利普·费雪投资人名人名言》

    菲利普.A.费雪是近半世纪以来最杰出的投资顾问,也是第一个以股票的潜在增长能力来衡量它的价值,而非价格的变化趋势和绝对价值。如果说格雷厄姆从数量分析方面阐述了价值投资,费雪则对起进行了定性分析。这里我们收集一些他在著作里的名言绝句。

    菲利普·费雪投资人名人名言

    1.“In a new plant for even established processes or products, there will probably be a shake-down period of six to eight weeks that will prove rather expensive. It takes this long to get the equipment adjusted to the required operating efficiency and to weed out the inevitable "bugs" that seem to occur in breaking in modern intricate machinery.”― Philip A. Fisher

    2.“But his very best questions always popped out of his mind, unprepared, never having been written down in advance because they were the angle he picked up on the fly, as he heard an answer to a lesser question. Those creative questions were the art. It is what, in my mind, made his querying great.”

    3.“Such a study indicates that the greatest investment reward comes to those who by good luck or good sense find the occasional company that over the years can grow in sales and profits far more than industry as a whole. It further shows that when we believe we have found such a company we had better stick with it for a long period of time. It gives us a strong hint that such companies need not necessarily be young and small. Instead, regardless of size, what really counts is a management having both a determination to attain further important growth and an ability to bring its plans to completion.”

    4.“Conversely, as such a stock rises to, say, 50 or 60 or 70, the urge to sell and take a profit now that the stock is “high” becomes irresistible to many people. Giving in to this urge can be very costly. This is because the genuinely worthwhile profits in stock investing have come from holding the surprisingly large number of stocks that have gone up many times from their original cost. The only true test of whether a stock is “cheap” or “high” is not its current price in relation to some former price, no matter how accustomed we may have become to that former price, but whether the company’s fundamentals are significantly more or less favorable than the current financial-community appraisal of that stock.”

    5.“I have already made up my mind, don't confuse me with facts.”― Philip A. Fisher

    6.“One, which I mention several times elsewhere, is the need for patience if big profits are to be made from investment. Put another way, it is often easier to tell what will happen to the price of a stock than how much time will elapse before it happens. The other is the inherently deceptive nature of the stock market. Doing what everybody else is doing at the moment, and therefore what you have an almost irresistible urge to do, is often the wrong thing to do at all.”

    7.“But recognizing changes in public taste and then reacting promptly to these changes is not enough. As has been said before, in the business world customers simply do not beat a path to the door of the man with the better mousetrap. In the competitive world of commerce it is vital to make the potential customer aware of the advantages of a product or service. This awareness can be created only by understanding what the potential buyer really wants (sometimes when the customer himself doesn’t clearly recognize why these advantages appeal to him) and explaining it to him not in the seller’s terms but in his terms.”

    8.“Even in those earlier times, finding the really outstanding companies and staying with them through all the fluctuations of a gyrating market proved far more profitable to far more people than did the more colorful practice of trying to buy them cheap and sell them dear.”

    9.投资想赚大钱,必须有耐心。换句话说,预测股价会达到什么水准,往往比预测多久才会到达那种水准容易。

    10.股票市场本质上具有欺骗投资人的特性。跟随他人当时在做的事去做,或者依据自己内心不可抗拒的呐喊去做,事后往往证明是错的。

    11.不要过度强调分散投资……买进一家公司的股票时,如果对那家公司没有充分的了解,可能比分散投资做得不够充分还危险。

    12.在股票市场,强健的神经系统比聪明的头脑还重要。沙士比亚可能无意间总结了普通股投资成功的历程:“凡人经历狂风巨浪才有财富。”

    13.我一直相信,愚者和智者的主要差别在于,智者能从错误中学习,而愚者则不会。

    14.短期的价格波动本质上难以捉摸,不易预测,因此玩抢进杀出的游戏,不可能像长期抱牢正确的股票那样,一而再,再而三,获得庞大的利润。

    15.抱牢股票直到:(a)公司的性质从根本发生改变,或者(b)公司成长到某个地步后,成长率不再能够高于整体经济。除非有非常例外的情形,否则不因经济或股市走向的预测而卖出持股,因为这方面的变动太难预测。绝对不要因为短期原因,就卖出最具魅力的持股。

    16.真正出色的公司,数量相当少。那样的股票往往无法以低廉的价格买到。因此,当遇到有利的价格出现时,应充分掌握时机和情势。资金应该集中在最有利的机会上。

    17.卓越的普通股管理,一个基本要素是不盲从当时的金融圈主流意见,也不应只为了反其道而行便排斥当时盛行的看法。

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